For food vendors & home kitchens

Take orders online without a delivery app taking 30%

A menu people can order from, with pickup or delivery — and nothing taken out of what they pay you.

$0 per order on ZellePhotos + menu sectionsPickup or delivery

The delivery-app maths never works for small kitchens

Third-party ordering platforms take a fifth to a third of every order. For a home kitchen, a weekend tiffin service or a fundraiser plate sale, that is the entire margin. Most end up taking orders through Instagram DMs and a notebook instead — which works right up until forty people order at once.

An AxeFee menu is a page you link or QR. Photos, descriptions, prices, sections. Customers order and pay, and when they pay by Zelle you keep all of it.

What it handles

Enough for a limited menu — honestly stated below.

1

A real menu

Sections like Starters, Mains and Desserts, each item with a photo, description and price. A flat list of forty dishes is unusable; sections fix that.

2

Quantities

Customers order three of one thing and two of another, like a shop rather than a form.

3

Sell-outs

Set how many portions you have. When they’re gone the item stops selling.

4

Pickup or delivery

Offer either or both, with a delivery fee and a free-over-X threshold. The cost is shown before they choose, never added at the end.

5

Order list

Every order in one table with the delivery address, exportable — the sheet you cook from.

6

Know your numbers

A summary email tells you what’s been ordered and how much has come in, so you know what to shop for before you cook.

What isn’t built yet

Worth knowing before you plan around it: there are no per-item modifiers — no “no onions”, no size or protein choice per dish. Custom questions apply to the whole order, not to individual items. There are also no pickup time slots on a store, and no kitchen-facing preparing/ready status.

So: a bake sale, a plate sale, a tiffin service, a pop-up or a fundraiser dinner works well today. A full restaurant menu with customisable dishes does not.

Common questions

Do customers need an app?

No. They open a link or scan a QR, order, and pay from their banking app or by card.

Can I take card payments?

Yes, through your own Stripe account. Zelle costs you nothing; card costs whatever Stripe charges you.

Can I use it for one weekend and stop?

Yes. The free plan covers 25 orders a month with no card required and no trial to cancel.

Can I put the menu on my own website?

Yes — embed it in a page on your site with an iframe, or just link to it.

Keep 100% of what you collect

No percentage fees, ever. Your first 25 payments each month are free, then 30¢ a payment. Business is $39/month (or $350/year) with 500 payments included. Nonprofits get unlimited payments free.

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