For food vendors & home kitchens

Take orders online without a delivery app taking 30%

A menu people can order from, with pickup or delivery — and nothing taken out of what they pay you.

$0 per order on ZellePhotos + menu sectionsPickup or delivery

The delivery-app maths never works for small kitchens

Third-party ordering platforms take a fifth to a third of every order. For a home kitchen, a weekend tiffin service or a fundraiser plate sale, that is the entire margin. Most end up taking orders through Instagram DMs and a notebook instead — which works right up until forty people order at once.

An AxeFee menu is a page you link or QR. Photos, descriptions, prices, sections. Customers order and pay, and when they pay by Zelle you keep all of it.

What it handles

Enough for a limited menu — honestly stated below.

1

A real menu

Sections like Starters, Mains and Desserts, each item with a photo, description and price. A flat list of forty dishes is unusable; sections fix that.

2

Quantities

Customers order three of one thing and two of another, like a shop rather than a form.

3

Sell-outs

Set how many portions you have. When they’re gone the item stops selling.

4

Pickup or delivery

Offer either or both, with a delivery fee and a free-over-X threshold. The cost is shown before they choose, never added at the end.

5

Order list

Every order in one table with the delivery address, exportable — the sheet you cook from.

6

Order cut-offs

Close orders at a deadline so you know your numbers before you shop.

What isn’t built yet

Worth knowing before you plan around it: there are no per-item modifiers — no “no onions”, no size or protein choice per dish. Custom questions apply to the whole order, not to individual items. There are also no pickup time slots on a store, and no kitchen-facing preparing/ready status.

So: a bake sale, a plate sale, a tiffin service, a pop-up or a fundraiser dinner works well today. A full restaurant menu with customisable dishes does not.

Common questions

Do customers need an app?

No. They open a link or scan a QR, order, and pay from their banking app or by card.

Can I take card payments?

Yes, through your own Stripe account. Zelle costs you nothing; card costs whatever Stripe charges you.

Can I use it for one weekend and stop?

Yes. The free plan covers 25 orders a month with no card required and no trial to cancel.

Can I put the menu on my own website?

Yes — embed it in a page on your site with an iframe, or just link to it.

Keep 100% of what you collect

No percentage fees, ever. Free for 25 payments a month, $29/month flat above that — and free with unlimited payments for nonprofits.

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