Feature

An online store that doesn’t take a cut of every sale

Product photos, stock counts, pickup or delivery, and a checkout that costs you nothing when customers pay by Zelle.

$0 per sale on ZelleNo listing feesCard optional

Built for the shop that isn’t a warehouse

Most storefront platforms are built for businesses shipping hundreds of SKUs, and priced accordingly — a monthly fee plus a slice of every order. If you’re a bake sale, a tiffin service, a pop-up, a fundraiser plate sale or a small maker with a dozen products, that pricing takes a serious bite out of already thin margins.

An AxeFee store is a product grid on a page you can link or QR anywhere. Customers pick what they want, choose pickup or delivery, and pay. When they pay by Zelle it costs you nothing at all.

What you get

Everything a small shop needs, nothing it doesn’t.

1

Product photos

Upload a photo per item, or paste a URL. Images are resized automatically — no image editor needed.

2

Descriptions & prices

Each product gets its own description and price. Customers can buy several of the same thing.

3

Stock limits

Set how many you have. When they’re gone, the item stops selling instead of overselling.

4

Sections

Group products under headings — Starters, Mains, Desserts, or Drinkware and Kitchen. Essential once you have more than a handful of items.

5

Pickup or shipping

Offer either or both. Set a flat delivery fee and a free-over-X threshold; the cost is shown before the customer picks, never after.

6

Order data

Every order lands in a spreadsheet-style view with delivery method and shipping address, exportable to CSV or Excel.

The maths, honestly

On $4,000 of monthly sales, a 2.9% + 30¢ processor takes roughly $150. A platform that adds its own cut on top can double that. AxeFee’s Business plan is $29 a month flat, and payments made by Zelle carry no percentage at all — so the same $4,000 costs you $29 regardless of whether it’s $4,000 or $40,000.

Where a card is still the right answer: first-time customers who don’t know you, impulse buys, and anyone who simply expects a card field. You can turn card payments on through your own Stripe account and offer both — most stores do.

Common questions

Can I sell food?

Yes — bake sales, plate sales, tiffin services and pop-ups all work today, including menu sections. What isn’t built yet is per-item modifiers (“no onions”, size or protein choice) or pickup time slots, so a full restaurant menu isn’t there yet. A limited menu works well.

How do customers pay?

By Zelle, which costs you nothing, or by card through your own Stripe account if you turn that on. Both are shown at checkout with their prices, so the customer chooses.

Do I need to install anything?

No. You get a link and a QR code. Put them on a flyer, a sign, Instagram, or embed the store in your own website with an iframe.

What about variants — size and colour?

Right now each combination is its own product, so a shirt in three sizes and two colours is six entries. A proper variant matrix isn’t built yet.

Keep 100% of what you collect

No percentage fees, ever. Free for 25 payments a month, $29/month flat above that — and free with unlimited payments for nonprofits.

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