Everyone who has ever checked out with you is already a contact. Write once, send to all of them, from your business name.
Every customer who checks out leaves their name and email. Most businesses then pay a separate mailing platform to talk to those same people — priced per contact, which means it gets more expensive precisely as you succeed.
AxeFee sends the announcement itself. Pick who gets it, write it, preview exactly what lands, send. Emails go out under your business name with replies going to you.
Straightforward, and careful about consent.
Everyone, only customers who have paid, only imported contacts, or a hand-picked list — useful for a test send.
Bold, colour, highlighting and links. Each recipient gets their own first name in the greeting.
See the real email as the first recipient will, before anything sends.
Sends in batches with a live progress bar, and resumes where it left off rather than starting over.
A one-click unsubscribe in every message and in the email header. Opt-outs are honoured automatically and permanently.
Bring an existing list in from CSV — names, emails and phone numbers, deduplicated on the way in.
Only the contact can resubscribe themselves. If someone opts out, you cannot add them back — you can only undo exclusions you made yourself. Buying something again does not silently resubscribe anyone either; they have to tick a box.
That is deliberately stricter than it needs to be. It protects your sending reputation, which is shared with the receipts and payment confirmations your customers actually need to receive.
No. It’s included, with sending limits to keep delivery healthy.
Messages are sent authenticated from a verified domain, which is the main factor. Announcements typically arrive in the Promotions tab in Gmail; transactional receipts go to the inbox.
Not yet — sends go immediately.
Yes, in your customer list, including whether they opted out themselves or you excluded them.
No percentage fees, ever. Free for 25 payments a month, $29/month flat above that — and free with unlimited payments for nonprofits.